Background: a family of entrepreneurs was challenged with commercialising a construction technology and raising funds for the MVP development.
Engagement: customer development, commercial model development, business plan and market research, seed round documents
Result: within a two-week engagement Afanasyevs Media conducted a series of interviews and put together a complete set of documents, including a business plan, a hiring plan, an ESO plan, a financial model, and the request for financing that helped Tamago secure a seed round of $1,200,000.