Selected cases

1. Innovative habitation
Property technology
Background: a family of entrepreneurs was challenged with commercialising a construction technology and raising funds for the MVP development.
Engagement: customer development, commercial model development, business plan and market research, seed round documents
Result: within a two-week engagement Afanasyevs Media conducted a series of interviews and put together a complete set of documents, including a business plan, a hiring plan, an ESO plan, a financial model, and the request for financing that helped Tamago secure a seed round of $1,200,000.
  • 14 days completed
    Accelerated engagement
  • $1,200,000 raised
    Seed round raised
  • MVP developed
    One demo house built

2. Functional drinks
Da Maestri
Food technology
Background: a serial coffee entrepreneur was challenged with poor customer development that compromised the initial launch of the brand new functional coffee product.
Engagement: customer development, product development, go-to market strategy, performance marketing
Result: within six month after beginning Afanasyevs Media developed new customer profiles, scrapped the initial product, hired food technologists and developed five new functional coffee blends. On top of it, the agency developed a marketing strategy that resulted in securing two national grocery chains and 130% month-on-month sales growth on ecommerce channels.
  • MVP developed
    5 functional coffees developed
  • Launched to market
    Two national grocery chains won
  • 130% sales growth
    Month-on-months sales growth achieved

3. Family coffee company
Caffé Uno
Background: a family coffee business was challenged with the lack of online presence in the new market
Engagement: brand development, performance marketing
Result: within four month Afanasyevs Media fine-tuned the product assortment, cancelled out unperforming SKU, set out the principles of customer service, and achieved stable growth of sales.
  • ROAS x12.2
    x12.2 return on ads spend
  • 143% sales growth
    Month-on-months sales growth
  • 47% retained
    Customer retention rate